Home That Gets You: A Smart Home That Truly Understands You
Imagine living in a home that truly understands you? It’s no longer just a dream, MODENA has officially entered a new era of smart living with the launch of the SEAMLESS 360° Home Ecosystem, through an event held on June 3 - 4, 2025 at Ambiente.
Carrying the brand’s core message, “A Home That Gets You”, the event was more than just a product launch, it was a strategic milestone in realizing the smart, interconnected, and intuitive home of the future.
MODENA Presents the Smart Home of Tomorrow
The event began with an inspiring opening by Ms. Nicole Jizhar as Executive Vice President, followed by Ms. Verina as Head of IoT, who introduced MODENA’s vision of creating smart lifestyles through the integration of IoT technology.
“A home should be more than a place to live—it should understand its residents’ needs.”
A thought-provoking talk show further explored how technology can become more human-centric in daily life.
Through interactive sessions, members of the media were invited to explore the world of MODENA with an experiential tour and engaging digital content activities—offering firsthand insight into how a smart home system operates.
In the evening, a private session was held for investors, featuring a strategic presentation on the future direction of 360° home integration. The night concluded with a dinner and casual networking session with the MODENA executive team.
A Deeper Look into Seamless IoT
The second day focused on delivering a full-sensory experience of the MODENA smart home ecosystem.
Presentations by Ms. Verina and Mr. Hendri Salim guided guests through the concept of PRIVE, while introducing a comprehensive lineup of IoT products that play a key role in building a seamlessly connected home.
In a special KOL session, attendees had the opportunity to see firsthand how MODENA’s Seamless IoT technology fits into everyday life—while forming an emotional connection through storytelling.
This session was enlivened by the presence of influencers including:
@lutfiansyah, @gisdinda, @audreydevina, @maurashafa, @kanayatrisya, @misyandpiyo, @alyssaizzt , @sergiestnrs, @paradisachirana, @david.sukandar, @fernandagunsan, @belmiroallie, @cohrirans, @stellaouyang, @vabyramauriz, @jmlviann, @techmanis_id, @bertustustus, @elmandsipasi, @lealinaa, @kakek__nenek, @jordhialdyan_, @asyamaharani, @karindennisha, @tasya, and @raishatjokro.
A Smart Routine in Motion
The event closed with an interactive performance illustrating how smart technology makes daily routines easier, faster, and more connected—within one seamless ecosystem.
This was brought to life through characters representing different rooms and their unique challenges: Sisi in the living room as “The Organized”, Kinan in the bedroom as “The Indecisive”, Fiona in the bathroom as “The Mother”, and Rico in the kitchen as “The Expert”.
Successfully held, this event marks a key strategic step in reinforcing MODENA’s evolution—not just as an appliance brand, but as a creator of an intelligent home ecosystem that truly understands you.
Stay tuned on our social media @modenaindonesia for the latest updates on upcoming events and exciting promotions.