With Mickey & Friends Series Launch, MODENA Brings the Wonder to Disney's 100th Anniversary

Jakarta, Indonesia – MODENA continuously works to get closer to its customers through innovative products and collaborations with renowned brands. This time, MODENA joins in the celebration of Disney's 100th anniversary by introducing the exclusive Mickey & Friends Series by MODENA. This collection is also a part of the Disney100 campaign, which will run throughout 2023.

The launch of Mickey & Friends Series by MODENA follows the extraordinary success of Marvel Series by MODENA introduced in 2021. Embracing the theme of "The Wonders of Your Home", MODENA invites customers to adorn their homes with products brimming with wonder, inspired by the iconic Mickey & Friends characters beloved by customers across generations. 

This collection will delight customers with an array of innovative products designed to make life easier and more comfortable. Spanning across MODENA’s Cooking, Cooling, and Cleaning lines, the products included in the exclusive Mickey & Friends Series by MODENA comprise of Built-in Gas Hob, Portable Cooker, Portable Induction, Cooker Hood, Fry Pan, Water Dispenser, Electric Water Heater, and Gas Water Heater. 

One of the pulls offered by MODENA through this exclusive collection is the personal experience that customers will enjoy with these products. They can express themselves alongside their beloved Disney characters, who make appearances on their household appliances. But it doesn't end there; this collection is also capable of adding a touch of wonder and joy to family life with the presence of Mickey, Minnie, Donald, and Daisy

Jimmy Tjan, Supply Chain Management Vice President at MODENA, expressed, “Following the extraordinary success of the Marvel Series by MODENA, we are extremely enthusiastic about bringing the Mickey & Friends collection to our customers. This collection is designed to reach a broader market by featuring iconic Disney characters beloved by customers from various generations. We believe these products will bring joy to their homes.” 

Daniel Marpaung, Go-to-Market Manager at MODENA, added, “The products within the Mickey & Friends Series collection are MODENA products that have garnered high market interest. Personalization through Disney characters adds a unique element that will encourage customers to express themselves further through this wonder-filled collection.” 

Mickey & Friends Series by MODENA was exclusively launched through the MODENA Official Store on Tokopedia on 8 September 2023, accompanied by an array of enticing promotions, including the Shop and Win program and free gifts with product purchases. Furthermore, this limited collection is also available at the MODENA Experience Center, MODENA Home Center, MODENA Web Store, our official stores on e-commerce platforms, and your nearest trusted electronic dealers.

For more information about the Mickey & Friends Series by MODENA collection and various exclusive offers, visit the official website at modena.com and follow the Instagram account @modenaindonesia. Get your hands on this limited collection and bring magic, smiles, and joy to every corner of your home.

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